A bit about my journey
I’m a Senior Motion Designer with 10+ years of experience helping brands tell stories that convert and experiences that scale. My work spans paid social ads, explainer videos, and lifecycle marketing campaigns as well as UI motion, onboarding flows, micro-interactions, and motion design systems.
I specialize in creating motion that balances storytelling and performance — driving measurable results like higher CTR, lower CPA, improved adoption, and stronger engagement. Skilled across After Effects, Figma, Cinema 4D, Rive, and Lottie, I bring a mix of craft and strategy that makes complex ideas clear and engaging.
Always curious, always refining. Whether it’s shaping a motion system for consistency or iterating on ad creative with A/B testing, my goal is the same: create motion that inspires, teaches, and drives impact.
Life360
Life360 is a family safety app with 80M+ users worldwide. I contributed to its growth from a 25M-user startup to going public with 60M+ users by driving user growth, campaign performance, and measurable ROI through motion and marketing design.
DoorDash
Produced paid social ads for major QSR partners including KFC, Dunkin', McDonald's, and Taco Bell, reaching millions of impressions. Created motion assets for partner promotions that improved CTR and designed a motion style guide to unify brand animation across teams. Delivered 15+ assets in three months during peak campaign periods.
Aura
Led motion design for a digital security company, creating paid ads and UI animations that improved acquisition, conversions, and product experience. Produced app store assets and designed UI motion using Lottie and Rive for onboarding, splash screens, and feature demos, raising activation rates 10%. Created micro-interactions and in-app animations that improved usability and trust, while partnering with marketing analysts to test creative variations and optimize campaigns.
Uber
Produced animated presentations viewed by 26K+ employees weekly, improving clarity and alignment across the organization. Built a scalable template and motion asset system that cut design time 25% and translated complex data into engaging motion storytelling for leadership communications.
Tesla
Produced 100+ training and communication videos for global teams and integrated motion graphics into tools and courses, cutting training completion time. Partnered with product and learning teams to align content with evolving workflows.